Case Study "MUCHAS MARACAS"

CHALLENGE

Widen online the TV campaign promoting Axe Hot Fever deodorant on the "maracas" thema.

Case study video >

SOLUTION

We decided to launch the "Summer Dance 2009" on the web.

We produced an original song, music, choregraphy and videoclip. The casting of the band and making off of the videoclip was shown on muchasmaracas.com. And we edited banners on yahoo : banner one, banner two.


The videoclip becomes a great success with more than 500 000 views in 2 weeks.  We then invited internet users to recreate the choregraphy of the song and send their videos.



RESULTS 

After 1 month :
Official Videoclip : 3 millions views on the web
Users Generated Content : 900 000 views
We built the biggest Brand Facebook fan page in France with 450 000 members!