Case Study "Babe sitters"

CHALLENGE

"La bombe" is a french theater play where a very attractive baby sitter hired by a couple will become a threat to their relationship.
How to promote the piece with a tiny budget ?

SOLUTION

We launched a microsite offering a choice among exclusively hot baby sitters to watch after your children : www.babe-sitters.com.

The site is build like a dating website, where you can enter criterias of the baby sitter your are looking for (age, size of breast, weight...), see some pictures and references. Rates are available, such as testimonies and a recruitment section.
The reveal is done when you click to watch videos...

RESULTS 

Only with echo from the media : 50 000 visits in 1 week !
We received real subscriptions from baby sitters and enquiries from potential costumers.
Some people asked us to really launch this service.